Cabbage Hill® Pitch Decks & Agency Change – Hope Gardens Hope Gardens Cabbage Hill® Pitch Decks & Agency Change – Hope Gardens
We are the major veganically licensed fertilizer agency in North America!
🚨Breaking Info! Cabbage Hill has been Licensed Veganic by the North American Veganic Certification Regular. 🚨
The NAVCS‘s mission is to certify all North American producers and farmers throughout the manufacturing and sale of fruits, greens, herbs, flowers, seeds, fiber crops, and compost who search veganic certification, regardless of dimension or earnings stage. Their ultimate purpose is to complete animal agriculture as quickly as and for all and completely transition to a great, 100% plant-based meals system.
Veganics is a gardening or farming philosophy that merely is every vegan and pure.
Many vegans see chemical fertilizer because the reply and plenty of pure gardeners see animal-based fertilizers as best. Veganic gardening marries the right of every. Congrats you two!! 💒
Veganic moreover frames the gardener or farmer as half of a much bigger ecosystem. As such, veganic eschews the utilization of pesticides and herbicides and fungicides – pure or chemical. Veganics rejects the utilization of all chemical compounds and animal merchandise. In case your yard is someplace on the spectrum, that’s okay! We’re all on our private paths and on a regular basis evolving.
Nevertheless merely know to ensure that you a licensed 100% animal-free, pure yard fertilizer, Cabbage Hill has the credentials. ✅✅✅
Due to Jimmy Videle and Be taught Veganic for all the help! I look forward to all we’ll accomplish collectively.
And there’s a LOT of labor to do!
I nonetheless register the shock on people’s face after I inform them pure greens are all grown in animals. Not poo or manure as they may assume, nonetheless rendered animal carcasses. Pure has been diluted to the place it’s downright dangerous.
All of the issues from banned antibiotics to endlessly chemical compounds have been current in pure yard merchandise. With Giant Ag forcing its “waste” on pure farming and gardening, there’s truly been no place for conscious customers to point out for safe, ethical pure fertilizer.
Until now!
Cabbage Hill® Animal-Free Fertilizer is a hearts and minds advertising and marketing marketing campaign. As CEO, I need to embrace a “thought chief” mentality and take the time to show and encourage my prospects. Because of even basically probably the most expert gardeners, even basically probably the most militant animal-rights advocates, aren’t acutely aware this problem even exists. Effectively launching this agency is not only a push to get Cabbage Hill fertilizers on the shelf. It’s revealing a actuality to most of the people. Its creating alliances all through the vegan and gardening and native climate concern spectrums. That takes the time it takes. It’s nice to blaze a path, nonetheless it’s time-consuming and unpredictable.
Being first on this home permits me to spice up shopper confidence in our mannequin and naturally, purchase an enormous part of the long term market…nonetheless that’s nothing to sleep on. All that to say, the time for funding is now. Like, correct stinking now. An funding of 250K would allow me to immediately start engaged on pure licensing and certification so we’re capable of legally start selling, along with scaling the current enterprise model.
I’ve found some pure fertilizer producers/mixers who take care of personal label accounts. I consider that can most likely be a logical first step for scaling up. I need to evaluation these contacts to make sure our processes and inputs could also be licensed pure, CDFA-compliant, along with being able to current vegan certifications. That’s what Cabbage Hill can accomplish alongside together with your funding.
Proper right here’s our updated PITCH DECK. There’s the distinctive graphic mannequin beneath and a “clear” mannequin beneath that with out offensive photographs for delicate viewers. Please share our mission together with your mates and colleagues.
ORIGINAL VERSION
MOBILE USERS: JUST CLICK ON THE LINK TO VIEW. NOTHING WILL DOWNLOAD TO YOUR DEVICE.
CLEAN VERSION
MOBILE USERS: JUST CLICK ON THE LINK TO VIEW. NOTHING WILL DOWNLOAD TO YOUR DEVICE.
HERE’S SOME MORE UPDATES FROM THIS LAST YEAR.
NEW DESIGN
The plan is to start selling at unbiased nurseries and even totally different areas like vegan outfitters and grocery retailers, nonetheless lastly the dream is to have animal-free Cabbage Hill fertilizers sitting side-by-side with standard yard fertilizers at big discipline retailers. Our graphic labels are designed to help Cabbage Hill fertilizers stand out from the opponents. The aesthetic can be designed to attraction to new gardeners: every urbanites and millenials: a fast-growing sector of yard prospects catered to by exactly no person.
Until now!
We have a ravishing new model and label. The porches and steps pictured on the label are paying homage to the city stoops my family gravitated to for eavesdropping on the neighbors group. And on a regular basis up entrance is Cabbage Hill’s signature black cat, throwing shade on animal-based fertilizers.
NEW PRODUCT
I moreover decided it was extreme time to roll out a model new fertilizer technique. One that truly embraces an enthusiastic group of newest youthful Plant Dad and mother who’ve adopted billions of these as a result of the lockdown: houseplants!
PHOTOS & VIDEOS
And since we have stunning new labels, it was time to take some footage. We shot dozens of lovely stills to grace our social media and web page. I moreover filmed a expert video to pitch Cabbage Hill along with a how-to video for the web page.
NEW WEBSITE
Our stunning new web page has each half from our origin story to tutorial blogs to investor knowledge. As quickly as we’re licensed, we’re capable of activate the Shopify web site for product sales.
🐈⬛ www.cabbagehillfertilizer.com
UPDATED SOCIAL MEDIA
Our social media was updated with the model new branding and I’ve created a LOT of vegan fertilizer content material materials. For many who uncover a platform Cabbage Hill should not be on, let me know! We’re the least bit the scrolls @cabbagehillfertilizer.
SWAG
Our new model and black cat aesthetic are too cute to not share wherever attainable. And actually, this branding truly helps carry our message. That’s means over a product; it’s a movement individuals are going to find out with and must current help for.
NEW INVESTOR
Cabbage Hill now has 5 consumers. Let me introduce all of them: Joan Valentine, avid gardener and a UCLA Distinguished Evaluation Professor in BioChemistry; Mike Garcia, founding father of Enviroscape LA, a permaculture-certified, sustainable and native panorama contractor; Wendy Kohn, long-time gardener and retired Los Angeles Superior Courtroom select; my buddy from my hometown of Lancaster PA and passionate gardener, Todd Metzger. Our newest investor is Kirsten Vangsness, an advocate, creator and actress who stars on the CBS drama sequence Felony Minds as fan favorite FBI Technical Analyst Penelope Garcia.
I am fully honored to have these excellent folks as buddies, consumers and advisors. And I can’t wait to include you in that amount.
NEW CONNECTIONS
The launch of Cabbage Hill in November ushered in new, thrilling connections. Help & Feed’s Maggie Baird and I frolicked with the similar cool mom buddies group when our kids had been little. She has been a gracious advisor and had me on her Instagram LIVE (linked beneath). I even have obtained help and encouragement from totally different heavy hitters like Farm Sanctuary’s Gene Baur, World of Vegan’s Michelle Cehn and UK vegan gardening expert Cleve West. I’ve had optimistic engagement with the Canadian-based group Be taught Veganic and the daddy of Veganics, Jimmy Videle, along with Animal Alliance Neighborhood, Vegan F.T.A., The Undisputable Vegans, Animal Save Movement and Los Angeles mannequin, Don’t Eat the Homies.
Attorneys from Sincere Start Movement and Animal Safety Partnership agreed to connect me with skilled bono licensed help to get our fertilizers licensed by the California Division of Meals & Agriculuture. They’ll help assure Cabbage Hill is given a great shake by the CDFA and by no means persecuted for our activism.
Lastly, embracing the thought chief mentality, I’ve been spreading the message on podcasts and in on-line articles. There are quite a few additional to return again this yr nonetheless listed below are the hyperlinks to what’s printed already. I hope you are as impressed with Cabbage Hill as I am. Thanks for learning this, and to your help. That’s one factor to be comfortable with. And all of us need a little bit little bit of that correct now. You presumably can contact me at [email protected] and it’s possible you’ll on a regular basis uncover me on social media. 🙏🏾
PODCASTS
Maggie Baird’s LIVE on Instagram
Inexperienced Thumb to Greener Planet – Composed Residing
When Greens Aren’t Vegan – Vedge Your Biggest
Is Your Yard Fertilizer An Animal Graveyard – Plant Your self
ARTICLES
Vegan Women Summit Women Founders in Know-how Info
Vegconomist – Get the Crap out of Gardening
It is also attainable to be taught this story on our Substack
We are the major veganically licensed fertilizer agency in North America! Stewie, our mascot is so proud! 🚨Breaking Info! Cabbage Hill has been Licensed Veganic by the North American Veganic Certification Regular. 🚨 The NAVCS‘s mission is to certify all North American producers and farmers throughout the manufacturing and sale…
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