Work with Us

Last updated: May 2026

Explore Your Garden is open to working with brands, manufacturers, and other publishers when there is a genuine fit between their work and our editorial coverage. This page sets out who reads us, what kinds of partnership we accept, what we will not do, and how to start a conversation. The contact address for all partnership inquiries is partnerships [at] exploreyourgarden [punto] site.

Our audience

Our readership is concentrated among engaged home gardeners with several years of experience and active interest in deepening it. Geographically, the largest readerships are in the United Kingdom, the United States, Italy, Spain, and Australia. The audience profile shapes what works on the site: detailed how-to coverage, thoughtful reviews, and long-form features outperform listicles and quick-tip content.

Specific demographic and traffic figures are shared with serious partnership inquirers under non-disclosure. Please email with your context and we will respond with a media-pack overview.

What we offer

Display advertising

The Site currently serves display advertising through Google AdSense. Direct-sold display advertising is not currently a primary focus; brands seeking display reach are best served through the standard programmatic channels.

Sponsored content

We accept a limited number of sponsored long-form articles per year, under specific conditions:

• The subject matter falls within our editorial scope and is genuinely interesting to our readers.
• The brand and the subject have a defensible connection (a tool brand sponsoring a piece on tool maintenance is acceptable; a tool brand sponsoring a piece on flower arranging is not).
• The article is clearly marked as “Sponsored by [Brand]” at the top.
• The brand has no review or approval rights over editorial framing, factual statements, or our verdicts where applicable.
• The article meets the same factual-accuracy and editorial standards as non-sponsored work.

Branded content series

For brands with longer-term ambitions, multi-article series are possible. The same editorial wall applies, with each article in the series identified as part of the partnership.

Product reviews

Products supplied for review follow the framework on our Product Review Policy. Provision of a product entitles you to consideration for review, not to a favorable verdict. We have published “not recommended” verdicts on supplied products and will continue to do so.

Affiliate partnerships

We are open to direct affiliate partnerships with relevant brands — seed companies, garden tool manufacturers, plant nurseries — where there is editorial alignment and the partnership terms are clean. See the framework on our Affiliate Disclosure.

Categories we will consider

• Seed companies, particularly those breeding for home-gardener conditions and varieties beyond commercial standards.
• Garden tool manufacturers, especially those producing serviceable tools rather than disposable lines.
• Plant nurseries with strong selections and ethical sourcing.
• Compost, soil, and amendment suppliers with verifiable practices.
• Greenhouse, raised-bed, and structure manufacturers.
• Garden-related books, courses, and educational publishers.
• Garden events, festivals, and significant exhibitions.
• Sustainable and biodynamic horticultural businesses.

Categories we will not consider

• Multi-level marketing schemes and any partnership with the structural characteristics of an MLM.
• “Honest review” arrangements with implicit expectation of favorable coverage.
• Manufacturers of products our editorial team would not personally recommend, regardless of fee.
• Pesticide and herbicide manufacturers whose products are inappropriate for home use or whose marketing materially understates risks.
• Greenwashing partnerships (companies seeking to use our editorial credibility to obscure underlying practices we would object to).
• Partnerships requiring removal or alteration of existing critical editorial coverage.
• Link-building exchanges, paid placements styled as editorial content, or guest-post-for-payment arrangements.
• Partnerships with unstated or non-transparent ownership structures.

The editorial wall, in plain language

The editorial wall is the boundary between our commercial relationships and our editorial decisions. In practice it means:

• You cannot pay us to write something positive about your product.
• You cannot pay us not to write something negative about your product.
• You cannot review or approve editorial content before publication.
• You cannot remove existing editorial coverage of your product after the fact.
• Sponsored content is not editorial content; it is clearly identified as sponsored.
• Our published verdicts are formed from our hands-on testing, not from your marketing brief.

This is not a negotiating position. Brands that find these boundaries unworkable are usually a poor fit for us, and the conversation ends quickly.

Technical and creative requirements

For sponsored content and branded series:

• Final article structure, length, and headline are decided by the editorial team.
• Sponsor logos and brand mentions are placed in the article in line with our visual conventions.
• External links to sponsor websites use rel="sponsored" as required by search engine guidelines.
• Product images supplied by the sponsor are used at editorial discretion alongside our own photography.
• Final approval rests with our lead editor.

Pricing and process

We do not publish a rate card. Pricing for sponsored content depends on scope, length, exclusivity, and any additional placements (newsletter mentions, social posts). Initial inquiries should describe the proposed scope; we respond with a quote within 14 days.

The standard process for a sponsored article:

1. Inquiry from the brand, with proposed subject and timeline.
2. Discussion of editorial fit and scope. If the fit is poor, we say so and decline.
3. Quote and statement of editorial conditions (no review/approval rights, etc.).
4. Briefing call where the brand provides relevant information, product samples if applicable.
5. Editorial team writes and produces the article on our standard workflow (see How We Work).
6. Article is published with clear sponsorship marking. The sponsor sees it at publication, not before.
7. Invoice issued; standard payment terms 30 days.

How to start a conversation

Email partnerships [at] exploreyourgarden [punto] site with subject line Partnership inquiry: [your brand] and include:

• A brief introduction to your company and what you make or do.
• Why you think there is editorial fit with our coverage.
• The proposed type of partnership (sponsored content, product review, brand series, affiliate program, etc.).
• A budget range, if you have one. Vague inquiries without a budget are slower to advance.
• Your timeline.

We respond within 14 business days, typically sooner. If we decline, we tell you why; we have found this is more useful for both sides than a vague non-response.

Related pages: Editorial Standards · Affiliate Disclosure · Product Review Policy · Contact Us · About Us